Mуkhalchenko Hanna, and Maksym Tytarenko. “Data Analytics and Personalized Marketing Strategies in E-Commerce Platforms ”. Futurity Economics&Law 3, no. 3 (September 25, 2023): 115–139. Accessed July 9, 2026. https://futurity-econlaw.com/index.php/FEL/article/view/149.