The infrastructure of the Internet services market of the future: analysis of the problems of formation

Abstract

The relevance of the study lies in the fact that the Internet and various information and communication technologies have become an everyday element of human life, which opens the Internet services market to the possibility of access to a large group of potential consumers. The purpose of the study is to analyze factors and factors of a social and economic nature that influence the formation of the Internet services market and shape the trends of its further development in the future. To achieve the goal, the task of the study is to identify problems that hinder this process and ensure the effective activity of manufacturers and implementers of Internet services, compliance with the conditions of fair competition between them. When conducting the research, general and special methods of scientific knowledge were used: analysis and synthesis; induction and deduction; generalization; modeling and forecasting. The result of the research is the conclusion that the advantages of the Internet services market, which should be optimally used in shaping it for the future, can be determined by the permanence of information about them, the unlimited placement of it, the effectiveness of using advertising, the convenience of evaluating its effectiveness, promptness and communication with the consumer internet services online. The conclusions of the research are that to create an effective infrastructure of the Internet services market, it is necessary to solve the problems that exist at the current stage: the application of effective management solutions by enterprises that provide them; the use of a client-oriented and problem-oriented approach to meeting the needs of consumers; creation of conditions of fair competition for all manufacturers and implementers of Internet services; protection of personal data of their consumers.