Consumer protection in the field of advertising of the future
DOI:
https://doi.org/10.57125/FEL.2021.06.25.3Keywords:
advertising services , inappropriate advertising, competitionAbstract
The relevance of the study lies in the fact that at the current stage, the protection of the rights of consumers in the field of advertising, as well as its producers during its production, implementation and distribution, is important to ensure the full functioning of civil circulation in the defined area. The primary task is the development of an effective method of protecting consumer rights in the field of advertising, which should be based on theoretical developments and studies, which will allow choosing the most optimal and effective option for practical application. The purpose of the study was to study the trends in the functioning of the advertising sphere at the current stage. In accordance with the specified goal, the task of the research is to study the peculiarities of the interaction of subjects with each other and the main elements of the advertising sphere, as well as the development of proposals for ways to improve and increase the quality and efficiency of advertising implementation and its consumption by consumers. Research methods: general and special methods of cognition, in particular, analysis of the scientific and information base, synthesis of the obtained data into theoretical conclusions and practical recommendations. Results and conclusions of the research: it is predicted that in order to improve the quality of advertising itself and prevent violations of consumer rights in this area, it is necessary to legislate provisions on the interpretation of the concept of “documentary confirmation” regarding the appropriateness or inappropriateness of advertising, as well as to strengthen the responsibility of all sub entities implementing their activities in the field of advertising to consumers. The results can be used in further scientific research and in the development of methodological recommendations for increasing the effectiveness of consumer rights protection mechanisms in the field of advertising.
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