Internet banking market of the future: formation and development

Abstract

The relevance of the research lies in the fact that the banking sphere functioning in the Internet environment, as well as the digital banking services themselves implemented in it, are undergoing changes in accordance with the introduction of new information and communication technologies. The development of an effective strategy for the development of the digital banking system should be based on theoretical developments and developments, which will allow to choose the best and most effective option for practical application in the functioning of the banking market on the Internet. The purpose of the study was to study the trends in the emergence and development of digital banking services. According to the stated goal, the task of the study is to study the main elements of the banking sphere in the Internet environment, the definition of their features, and the development of proposals on how to improve and enhance the quality and effectiveness of the implementation of electronic banking services. Research methods: general and special methods of knowledge, in particular the analysis of scientific and information base, synthesis of the data obtained into theoretical conclusions and practical recommendations. Results and conclusions of the research: it is predicted that the further development of the Internet banking services market will be determined in accordance with the improvement of information and communication technologies, which will be accompanied by increased competition in the domestic and foreign markets due to the growing role of intelligent services, the development of e-commerce. The results can be used in further scientific research and in the development of methodological recommendations to improve the effectiveness of banking services in the digital environment.